MC: What are the responsibilities of your job?

 

SM: As a designer on Comcast, I actually do a lot more art direction, which involves creating things for mainly traditional advertising such as digital, print, and TV, with the occasional logo. I've been helping out the User Experience (UX) team these past weeks where I get to concept and design.

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MC: How does the time use vary? Are there busy and slow times or is the work activity fairly constant?

 

SM: There are definitely ups and downs. Sometimes things are needed ASAP and sometimes things are slow and you get to really think about the work.

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MC: What do you typically do in your downtime?

 

SM: I like to feed my mind. I'll look at what work is out there and new ways people are doing things. Lately I’ve been trying to learn more about UX.

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MC: Why are you in advertising?

 

SM: When I first discovered advertising, I got really excited. I've always been an artsy person but I knew fine arts wouldn't pay the bills! Advertising is the perfect combination between art and strategy. Ads go beyond just marketing a product - they highlight social changes and create new experiences for people.

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MC: What jobs and experiences have led you to your present position?

 

SM: I owe a lot of my career to MAIP. Before that, I was heavily involved in my university's American Marketing Association chapter (AMA). The AMA really put my skills into practice and prepared me for my MAIP application. I had previously interned at Y&R Miami, was the Creative Director of the AMA, and worked at a boutique firm in Brickell. When it came down to finding a job, it was all in the MAIP connections.

 

MC: In a few words, what does advertising mean to you?

SM: Advertising means culture. The culture of people who use and buy the products being advertised, versus the culture of those creating the ads and social movements. Different target markets react to advertising in different ways, and we all become a little more cultured when we learn that.